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Sale of Juul e-cigarettes banned in the US as FDA orders products to be pulled from shelves

THE US Food and Drug Administration has banned the sale of Juul e-cigarettes in the United States.

The decision to pull the once-popular vaping brand came after a nearly two-year review of data that Juul submitted to try to win authorization to continue selling its products in the US.

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The FDA has banned the sale of Juul e-cigarettes in the United StatesCredit: Getty Images - Getty
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Teenage users fueled the once-popular vaping deviceCredit: Getty Images - Getty

“Today’s action is further progress on the FDA’s commitment to ensuring that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers meet our public health standards,” FDA Commissioner Robert M. Califf, M.D, said.

“The agency has dedicated significant resources to review products from the companies that account for most of the US market.

We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping.”

The move to ban the vaping brand was reported by the Wall Street Journal on Tuesday.

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Juul gained popularity as an alternative to cigarettes in 2017 and had a 72 percent share of the vape market by late 2018, according to the Winston-Salem Journal.

The brand's growth was fueled by teenage users, and a 2018 study from the Truth Initiative found that 15 to 17-year-olds were 16 times more likely to use a Juul than 25 to 34-year-olds.

In 2019, the FDA banned the sale of most flavored nicotine e-cigarettes, and Juul has only sold tobacco and methol flavored vapes since then.

While Juul remains popular, its dominance of the e-cigarette market has been severely diminished.

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The brand's share of the market was cut in half from its peak in 2018 to 36 percent in March 2022, according to the Winston-Salem Journal.

More than two million middle and high school students smoked e-cigarettes in 2021, according to data from the US Centers for Disease Control.

While the health effects of e-cigarettes are still being studied, nicotine is highly addictive and particularly harmful to unborn children, pregnant women, and adolescents.

"Nicotine exposure can also harm adolescent and young adult brain development, which continues into the early to mid-20s," according to the CDC.

While vapes are considered safer than cigarettes, they still can contain harmful substances and cancer-causing agents.

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