Jump directly to the content

Kraft is making a MAJOR change to its iconic Macaroni and Cheese – fans called it ‘underwhelming’

KRAFT Macaroni and Cheese will soon undergo a name change.

The shift means that when you go to your local grocery store, the boxes will now read "Kraft mac & cheese."

The logo will be changing for the first time in 85 years

In justifying the changing the name, parent company Kraft Heinz said in a statement that it is meant to reflect how fans "talk about the brand."

Also, the box will look a little different, with Kraft changing its logo for the first time in 85 years.

"The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile, now even more delicious and dripping with creamy, cheesy goodness," Kraft said.

The new packaging will appear in stores in August, according to the company.



Buy Van Leeuwen mac & cheese ice cream

Kraft said that it sells more than a million boxes of its current-branded mac & cheese each day.

How fans reacted

For some, the name change might not sound like news.

These days, as even admitted by Kraft, many refer to the brand type as mac & cheese anyhow, rather than spelling out Macaroni.

But some fans were not impressed by Kraft's re-branding.

Most read in Money


Millions of Americans to get direct payments of up to $1,500 in August

"Kraft changing macaroni and cheese to "mac and cheese" has got to be the most underwhelming rebrand since Facebook," one user tweeted.

Another said, "You should have just changed it to Kraft MAC (acronym for Mac and cheese)."

And "While I know this is now an "official" name change for Kraft Macaroni & Cheese, weren't we all referring to it as "Mac & Cheese" to begin with?"

The history behind Kraft

Meanwhile, this does not mark Kraft's first brand change.

In fact, it has altered this a couple of times since its founding.

In 1937, its Mac & Cheese was known as Kraft Dinner, in which the box was primarily yellow-colored.

A little more than 15 years later, Kraft switched to the blue boxes, which is what fans are more accustomed to today.

Moreover, Kraft in the 1980s flirted with blue and white boxes.

Read More On The Sun


Baby formula warning after TENTH infant death linked to plant is investigated

For more related stories, Facebook has changed its name to Meta.

Also, parent company PepsiCo changed Aunt Jemima's name to Pearl Milling Company.