Southend United fans ridiculed their club over the awkwardly renamed stand (Picture: Rex/Getty)

A football club has found itself in a very awkward position after inadvertantly naming a stand after one of Britain’s worst serial killers.

Southend United, which plays in the fifth tier of English football, signed a sponsorship deal with Essex estate agent Gilbert and Rose.

As part of the agreement, the West Stand would be named after the local agents.

But the club’s baffled fans had to point out the newly coined ‘Gilbert & Rose West Stand’ was a most unfortunate rebrand.

With the help of her husband, Fred, Rose West tortured and murdered at least nine women between 1973 and 1987, including her eight-year-old stepdaughter.

Club fan Paul Napper tweeted: ‘Only Southend United could have a sponsor for the West Stand called Gilbert & Rose, inevitably leading to the Gilbert & Rose West Stand.’

Fred and Rose West are two of Britain’s most infamous serial killers (Picture: PA)

The estate agent claim they thought the 3,337-capacity stand would be named the G & R.

Director Perry Rose stressed it is all a ‘complete coincidence’.

‘I think we thought it was going to be called the G & R Stand but this was no marketing ploy from Southend or ourselves,’ he said. ‘It was the only stand available.

‘We’ve got Gilbert and Rose right across the top and it is the west stand, but they could call it the Gilbert and Rose Stand, they don’t have to call it the West Stand.

‘I saw the comparison through my friend’s football group chat because he’s a season ticket holder and he sent it through to me.

‘It’s a name and nothing more. We just want to concentrate on getting locals into the ground and make sure Southend goes up this year, that’s the main goal.’

Mr Rose confirmed they are going to have a chat with the club and ‘see what they want to do’.

A club spokesperson also said ‘a different arrangement of words’ will be discussed.

They added: ‘They [Gilbert and Rose] are a fantastic local estate agents and we look forward to working with them during this partnership, which will include a number of community projects.’

Gilbert and Rose have pledged to give tickets to local schools every home game as part of the new deal.

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